Thursday, July 20, 2017

Health-tech startup CureFit acquires yoga brand a1000 yoga


Healthtech startup Curefit Healthcare Pvt. Ltd has acquired Bengaluru-based yoga chain a1000yoga for an undisclosed amount, the company said.

CureFit will rebrand two of the three centres of a1000yoga, which was founded by yoga teacher Pradeep Sattwamaya, as Mind.Fit, while the third will be associated with the company’s Cult.Fit brand.

a1000yoga was CureFit’s third acquisition. In March, the company had acquired Bengaluru-based premium online food delivery startup Kristys Kitchen in a cash and equity deal. In February, it had picked up a majority stake in fitness centre chain The Tribe. Earlier, it had invested in mental health and wellness platform Seraniti.

“Yoga is emerging as one of the favoured wellness choices among our key target group. The once traditional practice is now being embraced quickly as a contemporary form of wellness. a1000yoga’s depth of yoga offerings and quality trainers will accentuate Cult’s offerings,” said Ankit Nagori, co-founder, CureFit.

Available on the iOS and Android marketplaces, it offers three different types of fitness services – Cult.Fit focuses on physical fitness, Eat.Fit deals with healthy and nutritious food, and Mind.Fit offers mental wellness training.

In August 2016, CureFit had invested Rs 20 crore ($3 million) in Bengaluru-based Cult Fitness Pvt. Ltd for a controlling stake in the startup, which offers training programmes without equipment such as strength and conditioning, spinning, boxing, mixed martial arts, zumba and yoga.

The Eat.Fit platform is currently available only to the corporate community, where employees can get healthy food delivered to their offices. However, Bansal had earlier said that the services will soon be expanded to the masses at large.

CureFit was registered in May 2016 and launched in early 2017 by former Flipkart executives Nagori and Mukesh Bansal, who had quit as the e-commerce firm’s chief business officer and head of marketplace, respectively, in February 2016.

In May 2016, CureFit had secured $3 million in a round of funding from the UC-RNT Fund, a joint venture between Ratan Tata’s RNT Associates and the University of California.

Three months later, it had raised $15 million in a Series A round from Accel Partners, IDG Ventures and Kalaari Capital.

This Woman’s Body Transformation Will Make You Forget The Strict Diets And Scale

Nikki Rees shows off her fitness progress.Nikki Rees has transformed her body over the last two years. The 36-year-old posted side-by-side photos of herself at 34 and now, at 36, on Instagram this week to show off her fitness progress.

The British mom of two, who often posts about her workouts and fitness struggles on the social media site, got real in the post about her diet, or lack there of, noting that her followers often ask her about it.

“It's not something I talk about or photograph that often. . I know It's not what you want to hear but the reason I don't really talk about it .. is because there's nothing really to tell,” writes Nikki.

Nikki goes on to explain that she doesn’t follow a lot of popular diets like cutting carbs after 5 p.m., intermittent fasting, clean eating or even counting calories. She admits that she often eats cake, can’t give up Prosecco, steals snacks from her kids’ junk food cupboard and eats foods like pizza and burgers.

For Nikki, it isn’t about what she puts in her body — it’s how she thinks about it. 

“The difference between the two pictures is NOT what those foods do to my body it's what those foods do to my head. 2 years ago eating sweets and takeaway and junk all day would send me into a downward spiral of feeling bad about myself. All that yummy food would actually fuel my EXCUSES to quit exercise, to not bother balancing the treats out with nutritious alternatives,” she writes. “Now these same foods (and my passion for them) fuel my AMBITION to condition my body.”

Fitter than ever, Nikki does not let a bad day derail her goals, instead she uses them as a motivator.

“I don't see it as a reason to give up ... but a reason to continue ... I don't workout out of guilt - I workout to be GUILT FREE,” she continues. “Healthy bodies start with healthy minds. So balance the food books like the intelligent rational human being your are... eat what you love every now and then And what you NEED more often than not... and on those days when it all goes horribly wrong.. as it inevitably will... just remove your face from the tub of butter... replace the lid and continue on exactly as you were.. motivated, goal orientated and #healthyAF.”

Finally, in Nikki’s transformation photo, she points out she weighs the same now as she did two years ago, which perfectly demonstrates it's not necessary to obsess over numbers.

How To Deal With Those Middle-Of-The-Night Leg Cramps

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There's nothing quite like the cocktail of surprise, anger, agony, and dismay that comes with being woken up by the intense pain of a charley horse. These cramps in your legs (usually the calves) mean that your muscles have spontaneously decided to spasm and tense up while you were just hanging out asleep. As mysterious — and shockingly painful — as these middle-of-the-night cramps are, there are (thank god) some ways to prevent them.

Unfortunately, it's not always possible to figure out why these cramps creep up. But, as MedLine explains, taking certain medications (such as diuretics), or exercising while low on calcium, potassium, or magnesium may make them more likely.

The most common culprits, though, are overusing those leg muscles and being dehydrated. And they're most likely to strike after you've been standing or sitting for a long period of time. So spending hours standing at a concert where you barely sipped any water is the perfect recipe for a late-night charley horse.

Leg cramps are also common among people who are pregnant, especially during the second and third trimesters, writes Myra Wick, MD, PhD, at the Mayo Clinic. However, it's not exactly clear why cramps are so common during pregnancy. According to the American Pregnancy Association, it may be due to a combination of weight gain, pressure on nerves, and changes in your blood flow.

You can prevent muscle spasms during the night by stretching out those muscles before climbing into bed. The Cleveland Clinic suggests doing calf stretches against a wall or using a towel to hold your leg out in front of you while seated. You can also make cramps less likely by staying hydrated, exercising regularly, and wearing supportive footwear during the day. And because of the aforementioned potential link between being low on magnesium, calcium, or potassium and cramps, it's worth trying to eat plenty of fruits and leafy green veggies.

Should you experience a charley horse, the best thing you can do is (unfortunately) get out of bed, walk around, and do a few of those same stretches. Otherwise, you're just stuck waiting. Luckily, they only last a few minutes at most, although you could feel some soreness for a couple of days after the cramp.

However, there are some cases in which frequent leg cramps may be symptoms of a more serious issue, such as thyroid disease or diabetes. But don't jump to conclusions: If those conditions are actually responsible for your cramping, you'll also have other more serious symptoms that will signal something's wrong. If you're concerned about your leg cramps, or your cramps are persisting even after regular stretching, it's best to check in with your doctor. You and your legs deserve a pain-free night's sleep.

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